Customer Reviews:
Showing reviews 1-5 of 20
 I made $150 after reading the first few chapters !!! April 4, 2004
David Plyler (Lubbock TX)
This book has been sitting on my shelf since 1984 (God I wish I'd read it long ago) and for some reason I picked it up. WOW is all I can say, after just a few chapters I made $150. I was talking to a sub about some extra work, he was wanting more than I thought was fair, and I used one of the gambits and saved $150 in about 5 minutes (thats an $1800/hr rate)and he was happy with the deal. I would say this is the first book you need to read if your in sales or own your own business or are a manager or buying a car or buying or selling anything. I can honestly say this book will make me a few thousand dollars a year in my business and potentially much much more on bigger deals. I've done a lot of construction business in the past with motel owners from India and they've always spanked me on the negotiations. The motel owners loved to haggle and hammer you down on price. Now I'm armed so I can compete with them. I guess it's like the author said people all over the world grow up learning and praticing negotiating but we don't here in America. But now, at least I do. This is the best business, sales book I have ever read. The methods are simple to use and effective. Over the last 25 years I've read scores of sales books, been to training seminars, visited with very wealthy and sucessful people and nothing comes close to the information in this book, period.
This book fascinated me. April 2, 2004
L. ROSE
I ordered this book a year or so ago because things like buying my first car or even "bargaining" at a flea market rattled me more than I liked to admit. I always felt I could've done better but not sure where I went wrong. Anticipating a career in business, I knew I'd have to start getting over that - fast - and learn to hold my own no matter how smooth the salesman! Of course, having read nothing much on the topic of negotiation before, all the concepts were fresh and new to me from Chapter One onward. I was very pleasantly surprised at the details provided. The techniques Dawson teaches were much more advanced than I at first thought practical for my present use, but I was able to put even some of the more advanced concepts to use in my life. Altogether, it was a very instructive lesson in psychology even: Being a Power Negotiator is like being a master of the martial arts. You need complete control of your emotions so that you can clearly observe and evaluate your opponents every move; adapt your strategy as he reveals himself and his weaknesses. Although deception is elemental to negotiating -- and even unethical gambits are included in this book to further prepare the reader for the counter-strike -- Dawson instructs the discipline as an honorable art and emphasizes that the successful, power negotiation ends with both parties feeling that they have won. Dawson uses plain language with very little jargon to instruct. Mostly he draws from his seemingly endless arsenal of professional negotiating experiences - in political as well as business situations. He even devotes an entire 4-chapter section on an analysis of American & Non-American negotiation characteristics. This is, of course, the only book I've read on negotiation, so I can't compare it to others as far as content. Suffice it to say, I haven't looked elsewhere yet! Because I'm a poor student with mounting debt, a lot of the book reinforced the depressing reality that you gotta have money to make any. But it inspired me all the same - negotiating is one of the fastests way to make money! If you talk down a seller by a thousand dollars and it took you five minutes... you just made a grand in 5 minutes! Very simple concept - but I'd never thought that way at all. This book improved the way I think so I gotta love it!
A great addition to your personal library March 15, 2004
This book is truly a must read! It shows you the intricate details of how to negotiate for anything that you may want. It could be your next salary, car or even the allowance amount for your kids. Mr. Dawson takes you step by step through his win-win negotiating style. The book will show you the different negotiating gambits that you can use. For example, Mr. Dawson explains gambits such as "Ask for More Than You expect to Get", "Never Say Yes to the First Offer" and many more. Just a note on Mr. Dawson's writing sytle. I felt that writing could have been more concise. At times, he uses more words than necessary. However, the writing was extremely clear and it made the book so much easier to read. Overall, this is a great buy. Don't hesitate and pick up a copy.
Most Excellent October 15, 2003
Michael Bird (Yorba Linda, CA United States)
1 out of 1 found this review helpful
This book was simply the most helpful book dealing with selling situations that I've read. Period. It covers so much in terms of how to not lose during negotiations, whether money or other issues are at stake. I wouldn't necessarily recommend this to the raw beginner, not just yet, however, anyone that has been around more than a month in a selling environment needs this information. There are many books that have good information, but are not well written. This isn't one of them. Well written, easy to follow and filled with no nonsense advice. Anyone that has to work in any type of situation, whether selling, buying, coming to terms, etc. that has to work a deal with another party will greatly benefit from a through reading of this work. To not read this book is to leave money on the table. I guarantee that.
Highly, highly recommended.
The Best January 19, 2003
Robert J. La Rocco (New York, USA)
I've used Roger Dawson's advice on negotiating for about five years now. This book is - hands down - the most valuable resource in this regard. Very practical, immdiately useful, and easily understandable.If you really want to learn all about negotiating with one single resource, this is it.
Showing reviews 1-5 of 20
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