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Friends with Benefits: A Social Media Marketing Handbook |  | Authors: Darren Barefoot, Julie Szabo
Publisher: No Starch Press
Category: Book
List Price: CDN$ 31.95
Buy New: CDN$ 16.62
as of 7/30/2010 21:26 CDT details
You Save: CDN$ 15.33 (48%)
Seller: Amazon.ca
Rating:  1 reviews
Sales Rank: 104516
Media: Paperback
Edition: 1
Pages: 312
Shipping Weight (lbs): 1.1
Dimensions (in): 8.9 x 5.9 x 0.9
ISBN: 1593271999
Dewey Decimal Number: 658.872
EAN: 9781593271992
ASIN: 1593271999
Publication Date: November 11, 2009
Shipping: Eligible for FREE Super Saver Shipping
Availability: Usually ships in 24 hours
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| Customer Reviews:
Best Social Media Marketing Book September 30, 2009
SoMisguided.com (Vancouver, BC)
2 out of 2 found this review helpful
Barefoot and Szabo are collaborators of mine on lots of projects so, of course, I'm biased. But I really do think this is the best book on social media marketing. The difference with this book is that the case studies also provide some real stats that help readers gauge how their own program compares. Although the baseline will be different for every company, at least there are some numbers here so that readers can see what's reasonable. I also like that the writing style is friendly and concise. I clipped through this book in a couple of days, and as a marketer, I found lots of inspiring tidbits, so it's not just a book for newbies.
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